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How Private is your Identity?

I’ve been involved in a lot of E-Commerce development recently. This has lead me to do a lot of research on pending California privacy legislation and PCI compliance. I’ve since come to the conclusion that people have a skewed view of how susceptible people are to credit card fraud and identity theft. I’m sure my dad will be thrilled to find out that I have now confirmed he is a genius, and I am going to follow in his footsteps by taking an action he took many years back when he began to make on-line purchases. I think since I’m so immersed in the “Industry” it is sometimes hard to be objective. At the time, I thought he was a bit paranoid when he told me his plan for making purchases on-line. His plan was to get a new credit card and only use it for on-line purchases. Guess what, this is a great idea… and I recommend it to all!

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Brian Kupetz

Thats me above wearing one of my favorite Adidas track jackets. This is my home on the web showcasing some of my work over the past few years in the Interactive Marketing/Advertising field. In addition to my portfolio you'll find some personal information about me as well as some ramblings on some of the research and development I participate in. Enjoy!

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