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Archive for July, 2009

5 Firefox add-on’s Web Developers can’t live without

Sunday, July 19th, 2009

Over the past few years the Firefox community has growth fast and fierce.  For web developers there have been countless add-on’s and plugins published that making building websites (i) more efficient (ii) more browser-compatible, and (iii) easier to debug.  Below are my top five:

Top 5 Web Developer Firefox Add-on’s

  • Web Developer – Integrates with Firefox to create a menu and a toolbar with various web developer tools (e.g. outlining page elements, re-sizing browser window size, site-specific cookie management, and validation tools )
  • Firebug – Firebug integrates with Firefox to put a wealth of development tools at your fingertips while you browse. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page
  • YSlow – YSlow brings additional functionality to Firebug regarding site performance. YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages which coincides with the YSlow team as well as metrics defined in the book High Performance Web Sites: Essential Knowledge for Front-End Engineers
  • Server Spy – Indicates the web server type for the sites you visit (e.g. Apache, IIS, Tomcat, nginx, and so forth) this data is invaluable during debugging complex server-side issues.
  • Live HTTP Headers – Similar to Server Spy which just pulls the ‘Server’ element from the HTTP response header, this add-on makes additional elements available for debugging. See ‘List of HTTP headers‘ on the Wikipedia for a full listing of request/response definitions.

Twitter Strategy in the Workplace

Thursday, July 2nd, 2009

Employees tweet at work just as they use instant messaging services assuming your company doesn’t have a policy prohibiting them said usage. So here is my views on how to harness Twitter in the workplace:

Define a strategy for your company, just as we have done! I believe transparency is important so here are excerpts from the concepts behind the strategy we are implementing at Juxt Interactive along with explanations of the driving factors behind our approach.

  • Have each and every individual that wants to use twitter at work to benefit the company determine their voice. How will they position their messaging and how can that help your company? If you follow me you’ll notice at least 80% of what I say is focused towards business. tasks I’m currently working on, industry news, and research & development.
  • Have more seasoned users mentor new users. Technology is usually inherently confusing and twitter is no exception to the rule.
  • Adjust your email footer to include a link to follow you on twitter, this is simple and a great way to gain followers.
  • Be aware that your clients, prospects, vendors, and staff follow you, if you send messages that are offensive to any of these groups, you probably shouldn’t be part of your company’s twitter team.
  • The time of your tweets matter. If you have an important message sending it at 10pm on a Friday night may go unnoticed by many [at least those users who stream in real-time.] with the exclusion of people in different time zones.
  • We live in a global economy, if you don’t already do business internationally be prepared to do so, don’t limit yourself to local discussions.
  • Retweeting is imperative, but don’t use your companies Twitter account as a straight unidirectional promotional channel.  Have employees retweet as necessary at different intervals so your message is seen by different groups of people at different moments in time.
  • Deliver content that is relevant to the audience that you wish to target.
  • Make sure your voice is authentic as is your message.
  • Engage others in your field in communication.
  • Understand Twitter is a push/pull medium – don’t just speak; ask, listen, react.
  • People are as smart as you give them credit, don’t just promote your company. Good rule of thumb: think of your audience as your wife, or husband. Don’t be condescending, be respectful.
  • Watch the length of your tweet, 140 characters is obviously short.  Use it wisely.  If you @reply to many users in a tweet it becomes an issue when retweeting.
  • Lastly, Twitter is dynamic — always changing.  Understand this and embrace this.  Change the structure of your tweets, the sequencing the people you reply too, the tags, etc.

Again, we’ll see over time if this strategy proves to be sucessful.  Currently this is just aggregated research and an attempt at creating a strategy to streamline and organize communication over this specific medium.

Brian Kupetz

Thats me above wearing one of my favorite Adidas track jackets. This is my home on the web showcasing some of my work over the past few years in the Interactive Marketing/Advertising field. In addition to my portfolio you'll find some personal information about me as well as some ramblings on some of the research and development I participate in. Enjoy!

**Disclaimer - The postings on this site are my own and do not necessarily represent the positions, strategies or opinions of George P. Johnson or Juxt Interactive.

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