Let me preface this article by stating that I initially began using reinvigorate as an analytics tool in 2003.  This was much before Urchin became popular and was later purchased by Google and turned into Google Analytics which these days is the de-facto standard for most applications.  Reinvigorate is an application thats been under sole development from Sean McNamara for six years and has gone through many different phases and iterations.

Currently a new and revolutionary version of reinvigorate is under beta testing again and will released in the near future alongside a tandem product called Snoop.  Snoop is a desktop application with both Windows and OS X versions.  Snoop runs in the system tray or status bar (depending on your operating system) and instantly notifies you of a new visitor or interaction with your site.  As seen in the screenshots below Snoop allows you to identify the visitor’s session, IP Address, the current page they are viewing, as well as the referrer and custom fields.

Snoop is not a replacement for reinvigorate’s web-based analytics suite which is one of the most robust and feature-rich on the market.  So don’t be fooled this project hasn’t moved away from the origins of web page analysis, instead it is now integrated into your operating system and coupled with an additional desktop application.

Key Features

• Custom Events – Using basic Javascript you can create an unlimited amount of custom events.  For example, if you are interested determining when a visitor signs up on your mailing list, or purchases a specific product you can easily integrate the tracking of these events and view them as they occur.  All events have the option to trigger audible sounds, however if you are analyzing a high trafficked site you likely won’t need the audible notification enabled as it will sound like your best friend ringing your door bell non-stop at 4 am to kidnap you and fly you to Las Vegas for a bachelor party.
• Name Tags – If your site requires users to login and authenticate you can seamlessly capture this data using  simple Javascript code similar to the Custom Events so this information can be included in the data collection process.  Basically not only can you analyze how visitors use your site, you can actually identify those visitors for more specific trend analysis. 
• Real-time Notification – As it has been since day one reinvigorate has been a product that collects and reports data in real-time.  It doesn’t sweep your web logs each night to see how many visitors stopped by yesterday and let you know what pages they viewed and for how long.  Everything is revealed to you in real-time as it happens.  Think of Snoop as as the stock market of web analytics.

If you aren’t already excited about how powerful this product is, you should be.  Knowing Sean there will be even more features included prior to the public release.  Follow me on Twitter (@brianjeremy) or register to be included in the Beta to learn more about the product or to be notified when the final public release is available.

Below you will find a few screen shots of the new OS X and Web Interfaces.

As a footnote, I should probably give a mention of (MT) Media Temple who has been an infrastructure supporter of reinvigorate since its inception.

If you haven’t had a chance yet to take a test run of the Google Analytics Tracking for Adobe Flash I suggest you browse through the documentation here.  Currently the code functions with AS3, but I imagine in the near future the the library will modified for AS4 compatibility.