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“Soft Launch”

Tuesday, October 2nd, 2007

Either I have lost my ability to navigate the Internet, or the Wikipedia is missing an worthwhile entry. Within the “Industry” the term “Soft Launch” generally means that you are attempting to launch a website or campaign prematurely. This is usually caused by scope or feature creep, lack of resources, a shift in deadlines, or mismanaged stakeholder expectations.

If I missed the boat, please drop a link to the Wikipedia’s definition of a soft launch.

Posted in Interactive Advertising | 3 Comments »

Thats me above wearing one of my favorite Adidas track jackets. This is my home on the web showcasing some of my work over the past few years in the Interactive Marketing/Advertising field. In addition to my portfolio you'll find some personal information about me as well as some ramblings on some of the research and development I participate in. Enjoy!