Define a strategy for your company, just as we have done! I believe transparency is important so here are excerpts from the concepts behind the strategy we are implementing at Juxt Interactive along with explanations of the driving factors behind our approach.

• Have each and every individual that wants to use twitter at work to benefit the company determine their voice. How will they position their messaging and how can that help your company? If you follow me you’ll notice at least 80% of what I say is focused towards business. tasks I’m currently working on, industry news, and research & development.
• Have more seasoned users mentor new users. Technology is usually inherently confusing and twitter is no exception to the rule.
• Adjust your email footer to include a link to follow you on twitter, this is simple and a great way to gain followers.
• Be aware that your clients, prospects, vendors, and staff follow you, if you send messages that are offensive to any of these groups, you probably shouldn’t be part of your company’s twitter team.
• The time of your tweets matter. If you have an important message sending it at 10pm on a Friday night may go unnoticed by many [at least those users who stream in real-time.] with the exclusion of people in different time zones.
• We live in a global economy, if you don’t already do business internationally be prepared to do so, don’t limit yourself to local discussions.
• Retweeting is imperative, but don’t use your companies Twitter account as a straight unidirectional promotional channel.  Have employees retweet as necessary at different intervals so your message is seen by different groups of people at different moments in time.
• Deliver content that is relevant to the audience that you wish to target.
• Make sure your voice is authentic as is your message.
• Engage others in your field in communication.
• Understand Twitter is a push/pull medium – don’t just speak; ask, listen, react.
• People are as smart as you give them credit, don’t just promote your company. Good rule of thumb: think of your audience as your wife, or husband. Don’t be condescending, be respectful.
• Watch the length of your tweet, 140 characters is obviously short.  Use it wisely.  If you @reply to many users in a tweet it becomes an issue when retweeting.
• Lastly, Twitter is dynamic — always changing.  Understand this and embrace this.  Change the structure of your tweets, the sequencing the people you reply too, the tags, etc.

Again, we’ll see over time if this strategy proves to be sucessful.  Currently this is just aggregated research and an attempt at creating a strategy to streamline and organize communication over this specific medium.

Currently a new and revolutionary version of reinvigorate is under beta testing again and will released in the near future alongside a tandem product called Snoop.  Snoop is a desktop application with both Windows and OS X versions.  Snoop runs in the system tray or status bar (depending on your operating system) and instantly notifies you of a new visitor or interaction with your site.  As seen in the screenshots below Snoop allows you to identify the visitor’s session, IP Address, the current page they are viewing, as well as the referrer and custom fields.

Snoop is not a replacement for reinvigorate’s web-based analytics suite which is one of the most robust and feature-rich on the market.  So don’t be fooled this project hasn’t moved away from the origins of web page analysis, instead it is now integrated into your operating system and coupled with an additional desktop application.

Key Features

• Custom Events – Using basic Javascript you can create an unlimited amount of custom events.  For example, if you are interested determining when a visitor signs up on your mailing list, or purchases a specific product you can easily integrate the tracking of these events and view them as they occur.  All events have the option to trigger audible sounds, however if you are analyzing a high trafficked site you likely won’t need the audible notification enabled as it will sound like your best friend ringing your door bell non-stop at 4 am to kidnap you and fly you to Las Vegas for a bachelor party.
• Name Tags – If your site requires users to login and authenticate you can seamlessly capture this data using  simple Javascript code similar to the Custom Events so this information can be included in the data collection process.  Basically not only can you analyze how visitors use your site, you can actually identify those visitors for more specific trend analysis. 
• Real-time Notification – As it has been since day one reinvigorate has been a product that collects and reports data in real-time.  It doesn’t sweep your web logs each night to see how many visitors stopped by yesterday and let you know what pages they viewed and for how long.  Everything is revealed to you in real-time as it happens.  Think of Snoop as as the stock market of web analytics.

If you aren’t already excited about how powerful this product is, you should be.  Knowing Sean there will be even more features included prior to the public release.  Follow me on Twitter (@brianjeremy) or register to be included in the Beta to learn more about the product or to be notified when the final public release is available.

Below you will find a few screen shots of the new OS X and Web Interfaces.

As a footnote, I should probably give a mention of (MT) Media Temple who has been an infrastructure supporter of reinvigorate since its inception.