Client Ice Cream Man
	URL www.icecreamman.com
	Status On-line
	Team Brian Kupetz, Heath Tasksis, Jesper Magnusson, Carl Bock, Wiktor Persson, Markus Lundqvist, Sofia Jonsson

Case Study

I met Matt Allen (internationally known as the “Ice Cream Man”) a few years back at Jesse James “No Love Party.” The Ice Cream Man’s mission is to travel the states and give away free ice cream.I contacted Hyper Island and was able to have a group of Crew 12 students kick off the design phase of the project as part of their curriculum. The redesigned website will be finished and launch early this fall. I will be overseeing the entire re-design effort from start to finish.

Since we initially began the conceptual design phase with Hyper Island we’ve gone through many rounds of revisions. The design is now complete and once the content management system has been finished and all 1,000+ concert reviews and 10k+ photos have been converted and imported into the new CMS we’ll be launching the site. And yes, we’ll be throwing an ice cream party to celebrate the launch!