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Samuel Adams

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Client
Samuel Adams/Boston Beer Company
URL
www.samadams.com
Status
On-line
Team
Todd Purgason, Ann-Marie Harbour, Paul Drohan, Seth Weisfeld, Victor Allen, Joel Szymanski, Brian Kupetz, Sean Klassen

Case Study

Sam Adams was my first project at JUXT Interactive.  I joined the team just as design was halfway done, and development was about to begin.  Thus, I missed the January sub-zero trip to the brewery in Boston… but I still jumped into quite a storm.

This project was a full redesign of www.samadams.com. My primary duty was do build a content management system from scratch so the client could maintain the website post launch.  Portions of the site are Flash so that always adds a level of complexity.  At the time we were short staffed so not only was I responsible for building the CMS, I did all of the HTML/CSS production as well.

The most challenging and successful part of this project was building the Beer Encyclopedia.  Again, this was a joint effort between myself and Superstar Flash Sr. Engineer Victor Allen.  In essence, the beer encyclopedia functions similarly to the Visual Thesaurus which connects the different ingredients and processes of the brewing process in an interactive visual map.  To visit the Beer Encyclopedia, visit the site and head to the “World of Beer” section.

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Brian Kupetz

Thats me above wearing one of my favorite Adidas track jackets. This is my home on the web showcasing some of my work over the past few years in the Interactive Marketing/Advertising field. In addition to my portfolio you'll find some personal information about me as well as some ramblings on some of the research and development I participate in. Enjoy!

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