Samuel Adams/Boston Beer Company
Todd Purgason, Ann-Marie Harbour, Paul Drohan, Seth Weisfeld, Victor Allen, Joel Szymanski, Brian Kupetz, Sean Klassen
Sam Adams was my first project at JUXT Interactive.Â I joined the team just as design was halfway done, and development was about to begin.Â Thus, I missed the January sub-zero trip to the brewery in Boston… but I still jumped into quite a storm.
This project was a full redesign of www.samadams.com. My primary duty was do build a content management system from scratch so the client could maintain the website post launch.Â Portions of the site are Flash so that always adds a level of complexity.Â At the time we were short staffed so not only was I responsible for building the CMS, I did all of the HTML/CSS production as well.
The most challenging and successful part of this project was building the Beer Encyclopedia.Â Again, this was a joint effort between myself and Superstar Flash Sr. Engineer Victor Allen.Â In essence, the beer encyclopedia functions similarly to the Visual Thesaurus which connects the different ingredients and processes of the brewing process in an interactive visual map.Â To visit the Beer Encyclopedia, visit the site and head to the “World of Beer” section.