Sprite Step Off
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Client Coca-Cola/Sprite |
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URL http://www.spritestepoff.com/ |
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Status Down, Pending 2010 Competition |
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Team Todd Purgason, Mike Daniel, Brian Jeremy Kupetz, Jessica Jones, Devin Silberfein, Phil Konya, Les Cheong, Ann Chasson, Jesper Garneij, Andy Bang, Kenneth Wu, Jay Lee, Sam Fahmie |
Case Study
In late 2008 Sprite began planning the largest national step competition in history. The competition included a series of nationally televised events with a $1.5 million prize pool. JUXT’s primary involvement was in engagement, content strategy, and community building all focused around the hub site www.spritestepoff.com.
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