Client West Coast Choppers/Jesse James
	URL www.westcoastchoppers.com
	Status On-line
	Team Greg Huntoon, Brian Kupetz, David DeLucca, Heath Tasksis, Eric Lim, Jesper Magnusson

Case Study

In late 2004 the VP of Creative for West Coast Choppers selected Go Farm to redesign chopperdogs.com, their premium member only website. Go Farm was chosen based on the creative direction of Epitaph Records which was previously designed by Go Farm founding partner, Greg Huntoon. The decision was shortly thereafter made to put the chopperdogs.com project on hold and revitalize the companies flagship website www.westcoastchoppers.com.

At the time the site was a burden to maintain, lacked common usability, and was visually not a proper representation of the brand. Go Farm did a 100% site redesign from start to finish. Primary objectives included adding more content, increasing traffic, increasing site loyalty, and integrating a content management system.

At the time the site was running on a Linux/Debian environment so the decision was made to build the content management system from scratch in Java using technologies such as Spring, Hibernate, JSP, JSTL, and Velocity.

The site was launched in June of 2005 and still currently in production.